How Irish consumers choose their apples today
A recent study reveals the key factors influencing apple selection among Irish shoppers, focusing on taste, freshness, and appearance. Researchers plan tastings in Carlow and Galway to further explore preferences and support local apple production growth.
Consumers in Ireland weigh taste and freshness most heavily when selecting apples, according to a recent study by Teagasc and ATU researchers Alberto Ramos Luz, Jean do Prado, and Francesco Noci. Their survey of 898 adults revealed that while visual cues like colour and size guide initial choices, the eating experience ultimately defines satisfaction.
The research highlighted age-related differences, with older people valuing health benefits more, but no simple shopper archetypes emerged. Instead, preferences appeared along a spectrum, showing that individuals may prioritise price, origin, or variety depending on context. Bright, vivid red apples attracted higher ratings visually, though the team cautions this is just one factor among many.
Looking ahead, the researchers will organise consumer tastings in Carlow and Galway to compare visual impressions with actual taste experiences, evaluating crispness, juiciness, sweetness, and acidity. This hands-on approach aims to inform Irish growers on producing apples that meet local tastes, advancing the ambition to grow more home-grown fruit and reduce import reliance.